After a successful attendance at the Beijing Book Fair under the wing of guest country the Netherlands last year, the Flemish Literature Fund will be in China again this year. The Beijing Book Fair will take place from 29 August to 2 September 2012.
The FLF will again be present at the most important Chinese book fair in close collaboration with the Dutch Foundation for Literature. Together with the publishing houses Clavis and Lannoo, the FLF has a 36 m² stand (E2C10) close to the stand of the Dutch Foundation for Literature. Two department managers and the director will be taking part in the expedition. The objectives of the second visit to the Beijing Book Fair are to reaffirm contacts established last year and to further explore the Chinese market for translations of Flemish authors.
This year, too, the promotional material will consist of a brochure in English and Chinese, produced specially for the occasion, that devotes attention to a number of books in various genres. In addition to the brochure, the Fund now has an account on Weibo, the Chinese version of Twitter, with some million users. Translator SaYing Chen maintains the account, where visitors can post messages of up to 140 characters, linking it to a more extensive blog where book presentations can be viewed.